Doing some coffee math

Saw this a few days ago from @dontheideaguy. I’m trying to figure out why every other place that sells beans or ground coffee doesn’t make a point of being happy to take ANY Starbucks bag (not just the “specially marked bags”), year-round. Toss that old bag or make an example of it. Staple it to […]

What local coffee shops can learn from SEC football

photo credit: michelleannb Makes no sense, I know. Bear with me, it’ll clear up shortly. I want you to read this story about ESPN’s new network for Southeast Conference (SEC) football. Don’t wonder why (too much), just trust that there’s an applicable lesson here and go read it. Wordsmithing Now it’s time to do a […]

Starbucks strikes back against “theft”

photo credit: paintMonkey http://www.theswom.org/profiles/blogs/starbucks-is-ready-to-tell It’s a nicely done video with just a small rough spot here and there. I like how Howard thanks his staff. It’s certainly a good example of communicating your company’s values in ways other than organically. It’s not theft when you give it away Most interesting is the claim that that […]

What makes you shine like a Ferrari?

photo credit: SuperFantastic Imagine getting laid off at 63 years of age simply because you’re old. Now they won’t tell you that because you could sue them for that. Instead, they lay you off because another (ie: younger) employee doesn’t have to make as much. Like a kick in the gut, you’d think. But not […]

The Intersection of Policy and Customer Service

Joel Spolsky is a household name to most people in the software business. He’s been blogging for years about Microsoft, customer service, the software business and even how to build out an office in New York City. Not long ago, he started blogging for Inc. Magazine. Today, he’s our guest poster and talks about something […]

Are you paying attention to your competition?

Earlier this week, the long-awaited Firefox 3 web browser shipped. Last Wednesday, a cake from their competitor – the Microsoft Internet Explorer team – arrived at the headquarters of the Firefox development team to congratulate them for releasing their new version. Obviously, someone at Microsoft is paying attention to their competition. Do you? I don’t […]

How to serve mail order coffee while wearing your e-commerce marketing hat

I ordered some coffee beans online the other day and received the box on Saturday. Or maybe Friday – dunno since I didn’t check the mail on Friday. The box arrived in good condition and the beans were packed in their airtight bag with a nice spring-y colored tissue paper. So much nicer than those […]