Holy cow, I gotta have that!

Rory Sutherland asks how a prospect or customer gets to that place in this 16 minute TED video. Sort of. How does perceived value impact your business and your clientele’s thinking? How could it? It’s not about lying or confusing prospective (and existing) customers. It’s about making it easier to see the value in what […]

TED: Music, technology, expression, engineering & Cerebral Palsy

Today’s guest post is a video from TED2008 and shows – among other things – why university students pursue what might typically appear to be “useless” work in their graduate studies. photo credit: kk+ The video starts to hit home at 12 minutes, so don’t get impatient and click away. If nothing else, fast forward […]

8 Secrets to Success

Today’s guest post comes from Richard St. John‘s 3 minute session at the 2005 TED. Seven years and 500 interviews compressed into 8 keys to success, summarized in 3 minutes – all because a teenager on an airplane asked him “What leads to success?” At the time, he felt his answer wasn’t good enough. Today, […]