Why they don’t take your calls and don’t read your mail

photo credit: seeveeaar Do your customers and prospects let your calls go to voice mail? Do they open your emails? If they were, you’d know (or should). Think about why *you* let calls go to voice mail and why you ignore certain emails. While you might be busy and decide to let calls go to […]

Not ALL marketing is local. Nor is it personal.

So far today, my home phone has rang 13 times. THIRTEEN TIMES. My office is at home. It’s 2:20pm on Wednesday. EVERY SINGLE CALL has been from the same political party, on behalf of that party, or from one of its candidates. EVERY SINGLE CALL has either been made from an automated call bank that transfers […]

Are most cold callers lazy? Absolutely.

While I really don’t have anything against cold calling from a pure marketing perspective, more often than not, it’s a really poor use of time and people. This is especially true when it is done by the lazy. More often than not, it is done in a carpet bombing fashion, where everyone in the phone […]