Critical process testing: Both expensive and cheap.

How do you perform critical process testing? Critical processes are sensitive to any failure, not just the major ones we tend to worry about most. When your products get out into the real world, they encounter a mix of simple, complex and very complex environments. Likewise, they are often used in a mix of simple, […]

Why do prices end in .99?

Today’s guest post from the UK offers more insight on why prices with .99 work in the US and UK and why .88 works in Asia. There are long-standing rules of thumb that advise how to set prices, but the wise business owner knows to test everything, including pricing. The only results that count are […]