Communicate when nature threatens

Last week I said “Allowing perceptions to percolate in our guests’ minds without updates is dangerous not only for this year’s success, but for future years as well.” Part of your job is to set guests’ minds at ease by giving them the advice they need to make considered decisions during situations they’re unaccustomed to. […]

Forest fire communication can burn you

Now that the Reynolds Creek fire is 65% contained, there are two myths to squash: “The fire is almost out.” Not true. Ask anyone close to the fire teams and they’ll likely tell you that only a season-ending snow will likely knock it out┬ácompletely. Even so, if you let this cancel your 2015 Glacier National […]

Tourist season is coming – Are you ready?

Before you know it, the long winter will be a forgotten memory – except for the powder days. As it finally warms up for good (whatever that means this year), school will be out and tourists will be inbound for another summer. It’s almost tourist season. Are you ready? Is your facility ready? I’m sure […]

Groping for opportunity – a gift from the #TSA

photo credit: Nicholas_T Much noise has been made of the mess that has become airport security. The recent introduction of TSA’s high resolution body scanners and the “pat downs” (formerly known as “getting to second base”) have stirred up a hornet’s nest of grass roots discontent. As you might expect, there has been much hand-wringing […]

Making nothing but customers

One of the reasons that I see businesses struggling (or not doing as well as they could) is that they appear to work as if the profit from a sale to a new customer is more important than getting a new customer itself. Recognizing the difference is critical to turning one-time visitors into long-time devotees. […]

iPads important to Montana tourism? HaHaHaHa, RIGHT.

photo credit: RTPeat After reading yesterday’s comments about iPads and your business, if you own a business in Montana, you might have shrugged, rolled your eyes and thought “Yeah, but this is Montana”. Long-time readers know that comment sends me to the stratosphere in a hurry. So what made you think that? It might be […]