Billboards and plumber’s pants

photo credit: psyberartist Drive around long enough and you’ll see a billboard that says “If you’re looking, it’s working”. I see the same slogan on electronic advertising displays, which can be found everywhere from restaurant restrooms and gyms to billboards. Is it “working” when you accidentally glance at the back of a plumber’s pants when […]

A desk calendar, a yellow pad and a pen

photo credit: Anonymous Account A few weeks ago, I mentioned that there were some “numbers you might care about“. Examples we talked about included figuring out the costs to obtain both a new prospect/lead and a new customer. In prior discussions, I’ve also suggested that you need to be thanking your customers, following up with […]

Creating the slot machine that never loses

photo credit: dlr2008 I‘ve had a survey going on the site here for a while. It asks “What’s your biggest marketing challenge?” 25% of respondents have said “Making time to do the marketing”. That tells me that those folks still aren’t tracking the response they get to their marketing. Why? If your marketing has been […]