What to do at that trade show

Something to think about before your next trade show, convention or industry event… Come to the event with an open mind. The worst waste of time and money will occur if you arrive there with a mindset that what you’re doing now is not subject to change. Look at EVERY thing you see and ask […]

URL the Cat

photo credit: rainy city Last weekend I spent some time visiting my youngest son at college in Western Oregon. While there, we visited the Portland Saturday Market, which is full of homemade goods from art to clothing to food. While many of the booths offered business cards that had a website on them, a very […]

A generic conversation about being specific

photo credit: kelp1966 One of the things you have to be careful about is making your business too generic. The conversation… Them: Could I get you to comment on a booth graphic for my company?  We are pretty simple here and need a banner for a trade show booth. Wondering if the fonts are ‘old’. […]