Today’s guest post comes from the folks over at BlackCoffee.com, and talks in some detail about what they call “Brand Revitalization”.
It’s an important read not only if you want to revitalize your brand, but if you want to keep it from getting stale in the first place.
As we often discuss here, part of being the only solution in the minds of your customers involves becoming the expert, getting closer to and knowing more about your customers, having a story, perpetual improvement, focus, communication and so on.
This piece from Mark Gallagher and Laura Savard sums it up nicely as long as you keep in mind that it isn’t just about revitalizing what they call a heritage brand.
It’s also about what you have to do in order to become one in your market.