If Godzilla taught user interface lessons…

A few weeks ago, I helped my mom buy an iPad. You would think that my mom, who is in her 70s, would be the one learning the most from this exercise, but you’d be wrong. Going through this with her simply reminded me (again) to discard all assumptions when building a user interface, when […]

Why they leave

Why do they leave your site? Why don’t they buy? Why do they abandon a shopping cart after going to the trouble to shop on your site, select items and add them to a cart in the desired size and color? This might give you an idea or two…