The Amazon Prime Directive

photo credit: mendhak What did you learn from – and change in your business – after Amazon launched Amazon Prime? If you aren’t aware, Amazon Prime is a membership-based service that provides access to Amazon video-on-demand and free Kindle books from the Kindle lending library – but more importantly, it upgrades all purchases to from […]

Your story says why you care

photo credit: nandadevieast One of the things I help business owners understand is how to tell their story (and why they should bother). Sometimes, business owners don’t have a story, or at least, they think they don’t. Yet when you ask them, it’s a rare person who doesn’t have a tale that answers “How’d you […]

Is the lack of Wal-Mart actually a tax?

photo credit: Lordcolus A lot of thoughts come to mind both ways about Wal-Mart‘s effect on local businesses and consumers. No shortage of them are provoked by this Forbes op/ed saying that the lack of access to Wal-Mart in NYC is actually a tax, and continues by stating that building a WalMart in NYC is economic […]

Remember The Simple Things

photo credit: x-ray delta one Jeffrey Gitomer* sums up a lot of understanding of people, sales, psychology and more when he says “People don’t like to be sold but they love to buy.” Do you make it easy for them to buy? Really? Let’s talk about it. Beyond impulse Are the things you sell displayed […]

CPSIA thoughts from a manufacturer/retailer: Cut that line

photo credit: kyz This morning I received a private comment from a reader. He gave me permission to repost it here. Hello Mark In Europe they have a “no lead policy” based on roHS (Lead Free). All the US components I buy are roHS compliant so that they may be sold in Europe. I can […]

Heard in the slammer: “I used to make handmade toys”

photo credit: abstract splotcHes One of these days, my granddaughter would love it if I bought her a little homemade bear like the one in the photo. Trouble is that after February 9th 2008, it’ll be a violation of Federal law to sell it to me. Doesn’t matter if it’s sold at a small retailer, […]

Stampedes and shootings: Just another Black Friday

It’s hard to imagine why big national retailers continue to play the fools game, thinking that by discounting their prices 40-50% or more they’ll increase their profit. Perhaps they think they’ll make it up on volume. When you cut prices, the first thing that you give up is a piece (or all) of your profit. […]

Beating the franchises and box stores: Are you making it easy to buy?

If you’re competing with a franchise or a box store like Starbucks, WalMart, Costco, Best Buy or similar, one of the best ways to stand out from them is to combat one of their biggest failings: They make it extremely difficult to buy in an environment that built to offer the illusion of easy shopping. […]

Is your business in the gap between passionate and mainstream?

Today’s guest post is from Seth Godin. Earlier this week Seth was talking about the choice businesses must make when deciding what market they are going to serve: a passionate group or a mainstream one. photo credit: sherseydc Are you the local cafe that serves coffee, or are you the best place to get the […]

Change that your business can believe in

In the midst of conversation about change (hard to avoid that word these days), the “kings” of business came to mind. Names like Woolworth, Sears, Wal-Mart, Barnes and Noble. Technologies like fax, Palm Pilot, Walkman and Yahoo. photo credit: No. Nein No one could beat Woolworth … until Sears came along. No one could possibly […]