Do you offer a recession anxiety warranty?

photo credit: Furryscaly Remember the outrageous 7/70 bumper-to-bumper warranty Chrysler introduced back in the early 1980s when they introduced K-cars? At the time, Chrysler’s quality problems were front and center reasons to avoid buying their cars. Likewise, major car manufacturers limited long-term warranty coverage to the engine and powertrain (ie: transmission, axles and such). Iacocca […]

Reverse your clients’ risk – I guarantee it.

Why are so many businesses afraid to have a guarantee that isn’t full of weasel clauses? You know the ones I’m talking about. They’re so full of exceptions that you end up getting a guarantee of almost nothing, or quite often a guarantee that you wouldn’t bother trying to use in a legitimate situation. Back […]