Ten months of 2009 are gone. Take the pulse of your business and ask yourself: “Is the business where I wanted to be by now?”
Before you think this is all about the finances, it isn’t. It’s all about where you wanted to be. Maybe it’s about finances, but there might be more important indicators. It’s easy to be profitable and still heading in the wrong direction, for example.
If you’re behind, what can do add, change, delete, correct or adjust to get your progress back on track to meet/exceed your business’ goals? Have you actually done what you said you would do? If not, why not?
Not just about Retail
Big retail (and far too much of small retail) looks at these next two months as what gets them into the black. They’ve even named the day after Thanksgiving “Black Friday” because that’s the shopping day that traditionally moves their business into the black.
While many outside of retail often look at these next two months as throwaways due to the number of holidays, vacations, parties, travel, hunting season and so on – that’d be a mistake.
Likewise, lots of companies put off hiring during these two months (hmm, so NOW till January is the time to pick off the best talent?).
As for the delay, I can find a holiday and related excuses to do that in any month. Why would you do that?
In a few weeks, Thanksgiving is coming up in the U.S.
What a great time to take a little time to thank your clientele for their business – just don’t be boring about it and don’t make it a sales call. Whatever you do, do it as a sincere thanks rather than making it ordinary and using it as just another opportunity to pitch everyone.
For Canadian readers who are thinking “Darn, our Thanksgiving was last month”, it’s not too late. Simply acknowledge that you’re a bit tardy so you thought you’d thank them in time for the Americans’ Thanksgiving.
One last thing on this topic – now’s the time to get moving on an assessment of 2009’s successes and failures, and start laying out your 2010 plans and goals. Have your plans and strategies ready for Jan 1 (and start them earlier if it makes sense). Don’t wait until Jan 1 to start this process.