The person *really* in charge of the economy

Depending on what you do for a living and, perhaps, what political party you prefer, the economy might be bad, good, great, lousy or so-so in your eyes.

If you listen to whoever is writing John McCain’s speeches, you might believe that the fundamentals of the economy are strong and recent bounces in fundamental numbers are an early indication that the surge, er I mean the tax rebates, worked.

If you listen to whoever is writing Barack Obama’s speeches, you might believe that the economy is in terrible shape and that if things keep going in their current direction, it’ll only get worse.

If you look back to the days of the Great Depression, you would find the same thing.

While I don’t intentionally compare today with the economics of the depression (Fannie Mae and Freddie Mac notwithstanding, perhaps), you could just as easily find people in really bad shape 85 years ago as you could find them in really good shape.

For most people, it comes down to your view of things at the moment. What do you see out the window? How’s it feel to sit at your desk? Are you buried in work? Or are you scraping for every job, every client?

You know, of course, that all of that is the responsibility of the person in charge of the economy.

You.

What you did a year ago, 6 months ago, last month, last week and today will determine – for the most part – how the economy (YOUR economy) is next week, next month and next year.

If you listen to pundits, the media or whoever, you’ll get the idea that things will be better or worse depending on who gets elected.

Think back a bit. Did the number of leads you got in the month after the last election change radically when the party in control changed (or didn’t change)?

For that matter, didn’t you go into business for yourself so that you’d have more control over your level of success? If so, why would an election even be on your radar, success-wise?

Rather than getting yourself tangled up in the victim’s web created by the political process – or at least, the current one – spend your time making plans and implementing things.

Elections don’t generate leads, they don’t create clients, they don’t close sales and they sure don’t generate profit.

If times are tight in your business, look around at every aspect of your business and ask yourself: How do I create profit by doing THAT?

Does it bring in leads? Does it help me close sales? Does it help me retain customers? Does it prevent others from “stealing” my customers? Does it make the experience of working with me more enjoyable or more efficient? Does it allow you to be more effective, more efficient or more productive?

If you can’t say yes to at least one of those, should you be doing it? If you don’t, STOP DOING IT.

It’s not up to John or Barack to decide the economy you experience – it’s up to you. Sure, they might do something that creates an opportunity, but that isn’t what I’m talking about.

I’m talking about taking action that will have an impact on your business today, next week and in the days before the election is decided.

Take half an hour to examine just 3 things you do in your business. Take action to eliminate them, or improve them.  Do it today.

And the really sneaky part? Do it again tomorrow for 3 other things. Make it a habit.

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