photo credit: piotrek plecke
You’ve likely seen the catchy commercials for Axe products for men.
They could have staged the run. That would have cost thousands.
This cost them a tshirt and a few moments with a camcorder. My guess is that the guy doing the stunt was one of many volunteers, and possibly an Axe employee having some fun.
A little creative thought goes a long way, even if your product isn’t quite like Axe’s.