The folks at Axe Body Spray think like a guerrilla. Can you?

are you  tough enough ?
Creative Commons License photo credit: piotrek plecke

You’ve likely seen the catchy commercials for Axe products for men.

Here’s an example of how they are always looking for the right opportunity.

They could have staged the run. That would have cost thousands.

This cost them a tshirt and a few moments with a camcorder. My guess is that the guy doing the stunt was one of many volunteers, and possibly an Axe employee having some fun.

A little creative thought goes a long way, even if your product isn’t quite like Axe’s.