Are you thinking about 5 years from now? Really?

What about in other markets that affect yours?

Ever want to know at least a little bit of what Google might be thinking?

This 5 minute excerpt is the meaty part of a 45 minute long discussion about the future with Google CEO Eric Schmidt.

Listen to what Schmidt says about the inevitable intersection of TV, radio, video, internet – ie: of media in general.

Sure, it’s obvious. And it’s just one aspect of what he’s speaking of.

But are you considering it in your marketing? In your product delivery? In what your products and services look like? In who you have on your staff, the skills you’re looking for in new hires and the training you’re offering to existing staff?

You don’t have to be in the tech business for this to have a profound impact on you. Has the iPod has affected businesses other than those who make cassette players? Surely.

What often separates the big dogs from everyone else is that they think ahead, they look ahead and they position themselves to be at cruising speed when that next big thing gets traction and hits cruise control.

Focusing merely on survival is not only a great way to never make it to top speed, but to find yourself on the wrong highway altogether.

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