Is to play it safe, careful and conservative.
Despite saying that, I don’t mean that you should be taking big risks.
It isn’t about avoiding or eliminating risk, it’s about reducing and managing risk.
Thinking big and risking big are not the same thing.
The startup guys down the street in the garage or in that too small retail space aren’t playing it safe and you can be sure they’re thinking big… and…
They’re gunning for YOU.
Think big. Swing hard. Manage risks. Reach.