This weekend I’m at Ken McCarthy’s System in Chicago, a who’s who assemblage of internet marketers, along with a fair serving of those new to marketing their business on the internet.
Ken puts together a great program, andÂ it’s not the sameÂ group of people who would do or say anything to sell you something. It’s an assembly of real people with realÂ successes who areÂ genuinely interested in helping others do what they did.Â For those who dont know him, Ken is one of theÂ down to earth, regular nice guys in internet marketing businessÂ – and that alone makes himÂ stand out in a world of shovel sellers. A real class act.
Just before heading up to the room tonight, I ran into one of my Glazer-Kennedy Inner Circle Montana Chapter members here, Joel from Billings’ Rock Creek Coffee, which just thrilled me. Why? Because seeing people whoÂ are making a concertedÂ effort to improve themselves and their business is exciting. So many people are in “build it and they will come” mode, but not Joel.
Even better, Joel went one better than just showing up and turned it into a lesson for my readers.
Rather than just showing up, heÂ Fedex’d a poundÂ of Rock Creek Coffee to the hotel. More specifically,Â he sent one pound each, addressed toÂ each member ofÂ Ken’s faculty. Brilliant, grass roots marketing that will promote his product and his business in a very smart, but inexpensive way.
Taking advantage of opportunity sometimes means thinking a little.