Thinking outside the box store

[audio:http://www.rescuemarketing.com/podcast/ThinkOutsideTheBoxStore.mp3]

Several of my friends are in the artist community, both here in Montana and elsewhere.

Many of them are photographers like you’d suspect, but some paint.

I don’t really look at myself as an artist even though I’ve been a photographer in one form or another since I was a kid.

Recently, one of them told me that she was able to rent mall space for her photography studio due to an innovative program in the St. Louis area.

The economy has put a lot of pressure on malls across the nation. Vacancies are way up, and the situation is no different at this mall.

One mall thought differently

The mall’s management could have sat back and whined about their situation. They could have let the mall traffic dwindle and left those spaces vacant. That might have impacted them legally, depending on their contracts with anchor stores.

But they didn’t. Instead, they came up with an innovative program that helps their cash flow, helps the local art community (and the small business owners – the artists) as well as keeping traffic up in the mall.

You can review a TV station news video about the project here.

Think outside the box store.

3 thoughts on “Thinking outside the box store”

  1. Congratulations to St.Louis. Here in Tucson we were just on our way to helping gentrify an area downtown to accommodate low rent studio space when the budget got crushed.

    gwens last blog post..The 109 Day Link Building Explosion – Day 23

  2. Well I think that’s great (I’m originally from STL) and just hope that when the economy rebounds Crestwood doesn’t promptly kick the arts groups out of the mall when retailers come calling.

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