Back in 2005 when I sold my last software company, I had to involve a number of advisors to help get that transaction done.
Since that time over 5 and a half years ago, NONE of them have contacted me.
No automated contacts. No manual contacts. Nothing.
These firms have sent me:
- No email newsletters.
- No print newsletter.
- No postcard to tell me about their blog, because they don’t have one.
These firms have made no inquiries to see if…
- I’ve started a new business and need some help.
- There’s any other services I might need based on our existing relationship.
Think back to the people and businesses you’ve helped in the past 5 years. How long has it been since you spoke with them or contacted them in any way, shape or form?
You might think your business is too small to contact your customers with an email newsletter (or a printed one), or to provide useful information to them with a blog or podcast, much less an occasional postcard or letter.
I beg to differ.
Your firm isn’t too small revenue-wise to do these things.
If anything, it’s too small revenue-wise *because* these things aren’t being done.