Available…today?!?

Pushkar Fair
Creative Commons License photo credit: Koshyk

Today’s guest post from Gizmodo talks about how Apple handles the release of future products vs how other vendors do so.

It’s usually an adjustment the first time someone sees an Apple presentation:  “Available….today.”

What message does your trade show appearance send?

One thought on “Available…today?!?”

  1. Hm, that’s actually a very interesting point. Apple never really shows off a product before it’s ready to be sold. Not only does this get people to buy the product while still excited about it after its announcement, it also creates a lot of buzz and speculation about the product’s appearance and features before it is announced. It’s like free pre-launch marketing. -Rob

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