Ever have trouble breathing?

Ever have trouble breathing?

Maybe you got hit hard and had the breath knocked out of you or maybe you choked on a McNugget. Doesn’t matter because while you were choking, you only wanted one thing: to breathe. Everyone knows that desire, which sets the stage for this video.

In the video above showing Giavanni Ruffin’s workout, you should know that he doesn’t play football at Miami or Nebraska or LSU or Southern Cal. He goes to East Carolina. Not exactly a name you see in the national championship. Yet that doesn’t seem to alter his work effort. He clearly has bigger aspirations.

Once you’ve seen the video above, you may want to hear the remaining 10 minutes of this Eric Thomas’ talk. Below, you can see the original two-segment piece recorded as he spoke to a class at Michigan State University.

Want more? Here, Eric channels Jim Rohn (“the 5 people closest to you…”).

Think back to the story about the athlete who wants to be rich and whose head is being held underwater. Think about how hard he fought to get back above the water and breathe. Think about how bad you JUST WANTED TO BREATHE the last time you were choking.

Now focus that level of desire on your business.

Ask yourself the question Eric asks….How bad do you want it?