What do a turkey and an iPhone have in common?

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Creative Commons License photo credit: Atilla1000

Plenty, if you’re thinking and paying attention to what other businesses are up to. 

We had a Hutterite turkey last week, but in the process of digging around, I came across some innovative things that Butterball is doing to make life easier for their customers. 

Things like text messages to remind you to start thawing the turkey. Simple, helpful, smart. 

Who HASN’T forgotten to start thawing the turkey on time at least once in their life? We sure have. 

Learn more about Butterball’s mobile tools. 

Now…salt to taste for your business. What are your takeaways from what they’ve done?

PS: You can learn about Montana’s Hutterites here and get some additional info here.

[audio:http://www.rescuemarketing.com/podcast/TurkeyiPhone.mp3]

3 thoughts on “What do a turkey and an iPhone have in common?”

  1. That’s pretty neat… did you use the text messaging service?
    I forgot to thaw the turkey once but it was getting fried shortly afterward so it didn’t make that big of a deal…

    Regards!

  2. @ChicagoCardiology,

    No, I didnt use the text messaging, but it was close to needing to.

    By the way, be careful deep fat frying frozen turkeys. Theyve been known to explode under the right conditions (hmm, maybe that should be “wrong conditions”)

    Thanks for commenting:)

    Mark

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