Today’s uncertainty has a tendency to freeze people’s behavior.
It makes us forget, even momentarily, that doing nothing or continuing to do the same old thing may be more risky than doing that next big thing on their strategic plan.
That doesn’t mean you have to take giant expensive steps like people did in 1999-2000 or in 2005-2006 when almost anyone could act big and get away with it.
When everyone else is hunkering down, even more opportunity is left available to the observant and aggressive – even if they are careful.
Are you looking at mergers, acquisitions, strategic partnerships, cross-marketing, new markets, derivatives of your existing products and services? Are you looking harder than ever for those things that can bridge you into your next big thing?
Those are all worthwhile things to consider, but have you considered your customers’ situation? What has today’s economy done for their needs? What’s the uncertainty done to them and their customers?
Have you visited your customers lately, even if you have to do so by phone, Skype or Facetime? What’s on their minds? What’s their biggest concern that didn’t exist a year (or 3) ago? How can you help?
Sometimes a quiet moment of thought yields ideas that your noisy day, week, month wouldn’t let through any other time.
Likewise, a quiet conversation with your smartest customer.
- What can you show up with that would provoke an Aha! moment?
- What can you do to tighten your relationship with your customers?
- What would seal your reputation in their minds as as business that is all about making sure they are doing well?
People start businesses for a lot of reasons. They aren’t necessarily doing so for the comfort of a job but often for something else. Perhaps for the same reasons man will someday step onto the deck of a starship… because risk is our business.