Underdog marketing

No, I don’t mean Underdog:)

Today’s guest post, or at least, recommended reading is a Washington Post story about strategies inside the Obama Democratic primary campaign.

If you aren’t a Democrat, or you aren’t a fan of Obama, or for that matter, whatever excuse you might use not to read the story about his campaign… I advise you to set that aside long enough to read the story and absorb the lessons.

The lesson described in the story is important. It’s about winning the right battles in a war with a stronger, entrenched opponent.

Does that sound like a box store, franchise or entrenched competitor to you? It sure does to me.

Strategic thought is important. One of the 17 things in Think and Grow Rich is “accurate thinking”. This story is all over that concept. Good reading, so enjoy.