Last weekend I spent some time visiting my youngest son at college in Western Oregon.
While there, we visited the Portland Saturday Market, which is full of homemade goods from art to clothing to food.
While many of the booths offered business cards that had a website on them, a very small percentage of the booths displayed a website address.
I didn’t see a single QR code.
Extending your reach
After talking to several of the booth owners, I got the impression that many were showing up every Saturday or Sunday at the market and “letting business happen to them”. That’s why I mentioned the booths not displaying a website address or a QR code.
It’s right to be focused on making sales that day, but you want to make it as easy as possible to remember your site, share it and come back for more – even if you can’t make it to Saturday Market.
Lots of tourists visit the market, so it’s important to engage them once they’ve gone home rather than limiting your market reach to “people in downtown Portland on any random Saturday”.
None of the businesses we bought items from asked for contact information so that they could keep us informed about new products and the like.Â No question, it would have to be asked in the right way given people’s dislike of spam but that CAN be done.
A motel in Eastern Oregon once asked me, “Can I get your email address so that we can contact you if you leave an item in your room?” Who *hasn’t* left something in a hotel room? It strikes dead center on the “well, of course, I don’t want to lose my stuff” nerve. Simple and smart.
There was a bright spot at the market in addition to some really great art and hand-made products: the booth for “The Spoiled Cat”, where a woman and her daughter were selling catnip pillows,
The sides and back wall of her booth were plastered with laminated 8″ x 10″ photos that her customers had sent in. Each photo was of a cat mauling, loving, hugging and/or generally having a ball jonesing on their catnip pillows.
Some of the photos were hilarious. That booth stood out to anyone in her target market – cat owners and friends/family of cat owners.
Exactly what it should have done.
Is that what your booth does?