Thursday was the first day of retail, walk-in Verizon iPhone sales in the U.S.
Normally a visit to our VZW store is guaranteed to consume 60-90 min, even here in rural Montana. They’re usually busy, so you sign in on a screen and they call your name in the order you arrive.
If you set your expectations at that 60-90 min, you’re not so annoyed when you finally get to leave.
Fast forward to the end of Thursday. My wife comes home, saying she wants to go get her phone.
I’m thinking “Oh man, its the first day. Its gonna be nuts.” Based on past history, I expect at least 2 hours.
We walk in and they are hammered. Even so, they still have 3-4 people standing around freed up, waiting for wanna-be hipsters.
We get someone right away. We pay, the Verizon guy moves her contacts from her Blackberry to the iPhone 4. The phone activates in 27 seconds and we leave in a total of 10 minutes.
TEN MINUTES. Someone put some logistics work into this rollout.
I’m FLOORED that we got in and out of their store with a phone switch in 10 minutes on the first day of retail sales, especially given that a normal day takes an hour on most occasions.
I talk to someone later and find out that after several hours in line, a guy in Seattle called to say he was still 8 blocks from the store.
10 minutes = Montana fringe benefits.