Harry Beckwith’s 3rd book is called “What Clients Love – A field guide to growing your business”.
If you aren’t familiar with this series, it’s a really quick, easy read because they are often lessons (or advice) illustrated by short anecdotes. The books are small in size so they make for great travel reading as well.
But that’s not the real value. The real value is in the lessons/advice Harry gives out. While there are a few things I disagreed with, I found most of the book provoking new ideas about how I do things and how I can change, fix, tweak them. While I do that pretty much every day anyhow, it’s great to have a fresh set of eyes to give you a few more ideas.
I dogear’d a whole bunch of pages in this one. If nothing else, it’ll generate a lot of blog posts as I go back over the dogear’d pages. Recommended.