Pardon the effs, but what the eff is social media? Posted by September 6, 2009September 6, 2009 1 Comment on Pardon the effs, but what the eff is social media? Today’s guest post is a great powerpoint from Marta Kagan describing why you should care about social media. Don’t get distracted by the eff word (all full of *’s) or the big numbers. Get the message. What the F**K is Social Media: One Year Later View more documents from Marta Kagan.