What Market Price Really Means

Edwards' Cabin
Creative Commons License photo credit: Rob Shenk

Think hard about using market price to arrive at pricing for your products and services.

Wikipedia has their thoughts about it, but quality, reputation, delivery ability and related issues aren’t really part of their discussion.

I’d simplify that to define market price as “The price that a typical salesperson can get for an average product.”

Is that what you offer to your clientele?