Something to think about before your next trade show, convention or industry event…
Come to the event with an open mind. The worst waste of time and money will occur if you arrive there with a mindset that what you’re doing now is not subject to change.
Look at EVERY thing you see and ask yourself “How can that help my business, even if I have to tweak it a little?”
If you aren’t willing to do that, why are you going?