What would happen if you fell in love?

Bright Eyes
Creative Commons License photo credit: tipiro

What would happen to your business if you fell in love with your customers, rather than with your products and services?

How would that change what you do and how you do it?

How would that change the way you conceive new products and services?

How would that change how you attract new customers?

How would that change how you treat the customers you already have?

What would come of these changes?