If your software business was â??perfectâ?, what would it look like?
What do I mean? Here are a few ideas to get you startedâ?¦
- Whatâ??s your product line look like?
- What services do you offer?
- How big (or little) is your staff?
- What benefits do you offer?
- How much vacation do you enjoy per year?
- What would your customers say about your company?
- How many customers would you have?
- What trade shows do you exhibit at?
- Whatâ??s your position in the market?
- What would happen when a support call came in?
- What would happen when a bug was found?
Not in the software business? So what. Replace “software business” with whatever you do. Alter the question list to fit your business.
You might be thinking none of this could ever happen.
Or you could start with your answers and work backwards to figure out what it will take to get there. Take one step, then another.
If you don’t ask yourself the hard questions…who will?
PS: Are you really in the <whatever> business? A drill bit manufacturer doesn’t sell drill bits. Ultimately, they sell holes. A coffee shop sells comfort, even to take out customers. What do you really sell?