What’s Your Fish?

Waiting for seperation
Creative Commons License photo credit: hapal

Unless you’ve been living under a fish, you’ve heard the saying “Give a man a fish; you have fed him for today. Teach a man to fish; and you have fed him for a lifetime.

While it also might remind you of a childish South Park episode (and maybe that’s a little redundant) about fish sticks, think about how you do business – particularly if you are a consultant, coach or service provider.

Are you offering your clients more than just a plain old fish?

If you feed that client for a day with your services (fish), are they any better than they were yesterday?

Or is it just a case of their tummy being full for a little while?

5 years from now, do you give them the same fish? If so, have you really contributed to their growth as a client?

If that’s what you do services-wise, it sounds more like you’ve turned into a shipper of fish, rather than a helper of customers.

Seems to me that if all you sell is fish, it’d be awfully easy to replace you with someone who ships fish overnight or for a lower price.

On the other hand, if after 5 years your client requires a four course meal instead of an uncleaned, just caught fish – then maybe you’ve really accomplished something special.

Something with serious value that keeps clients coming back for more.

What’s your fish?

2 replies on “What’s Your Fish?”

  1. Knowing your demo/fish is the most important part of marketing. Without this baseline knowledge you will be running your head into the wall with frustration. You can teach someone to fish…but it won’t matter if they are using the wrong tools or bait to fish for their ideal customer effectively.

    Stuart Fosters last blog post..Your Idea Sucks

  2. Hi Mark,

    I offer my client what I call Holistic SEO. This holistic approach takes everything into consideration when addressing the clients website. The last thing I do is the SEO part.

    We address the:
    Search Engines
    The User Experience
    The Sales Funnel
    And The Competition

    I figure bringing traffic to a broken website doesn’t do anyone any good. Our goal is to not only increase traffic but to turn that traffic into customers.

    That’s how we do fishing!

    Boriss last blog post..The 109 Day Link Building Explosion Day 97

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