So I’m on Amazon to pick up a copy of “Coaching Salespeople into Sales Champions: A Tactical Playbook for Managers and Executives“.
Like any good salesperson would, the Amazon cart reminds me…
“Wait! You need to add $5.23 to your order to qualify for FREE Super Saver Shipping”.
Fair enough. But what would fit that bill?
Amazon shows me a few things in my “Saved items — to buy later” list and it also shows me some things that other people bought when they bought this book.
But it doesn’t show my Amazon Wishlist.
And it doesn’t show me the most recent items on my Wishlist (or Saved Items) that cost $5.23 or more.
You know the thought process: If I need to spend $5.23 to get free shipping (worth about $5), I’m going to be more willing to spend $5.23 than I am $15.23.
So why don’t they show me those items that are most likely to get me over the edge?
Now, put on that Amazon hat and look around your store or your online shop.
What can you do to push them over the edge and make it easier to buy?