If your business uses PPC ads, your world just changed. Again.

Google is starting to offer the ability to advertise inside YouTube. Rather than repeat the YouTube / AdWords connection story here, I suggest you take a look at Website Magazine’s coverage of the YouTube advertising story.

If you are already using pay-per-click advertising in your business, the time to get your strategy figured out for this new search/ad opportunity is now, not a year from now. The lead dog has a better view.