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22 reasons your business needs a mobile app

Today’s guest post is from Jeff Bullas, and addresses 22 of the many reasons your business or organization – no matter how small – needs a mobile app.

Just because your organization is small doesn’t mean you can’t have one. There are numerous tools to create simple ones, but the very least you can do is optimize your website for mobile browsers.

The eventual goal should be not just to give them a mobile browser friendly site (which is a good start), but to create an app that puts a fence around your clients by making it easier to do business with you, easier to get service, easier to stay informed about things related to your business that THEY care about and by (as usual) doing what none of your competitors have the nerve to do.

6 replies on “22 reasons your business needs a mobile app”

Excellent point. A best practice, IMHO, is’s app (I use it on Blackberry). I have declined to install plenty of other apps when customer reviews pointed out that they were really just links to the organization’s regular web site.


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