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If 7-11 can use the news, why can’t you?

Over the years, I’ve advised a number of businesses to use what’s currently going on in the news, sports (Super Bowl, World Series, Olympics) and politics as creative fuel for campaigns of this nature:

But few have the nerve to actually do so, particularly as well as this campaign (no pun intended) by 7-11 convenience stores.

The public relations boost from local media alone is worth it. Many times these kinds of things are picked up nationally. This was the case with the introduction of a Palin sandwich in a Anchorage Alaska restaurant called “Lion’s Den”.

In case you want clear evidence, click here to find 1,250,000 search results for “Palin sandwich”.

Could your business use some national publicity for the price of a couple of cases of custom cups, plates, pizza boxes, etc?

If you’re on a tight budget, mosey over to the local election headquarters and tell them you’d like a pile of free stickers to put on your pizza boxes, coffee cups, or whatever.

Let your customers choose which sticker they want. Keep track, make a big deal of it when you announce the results of your very scientific poll just before the election.

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