Recently, I received a few questions about measuring advertising response so I thought Iâ€™d cover that a bit today. The measurement and use of the results you record is one of the most important things to do when advertising â€“ at least once the ad has been created for a particular target market. Question: Why […]
Where do you go to find a more diverse set of candidates for a tech job opening vs. what you might find at the standard “big” job sites? Here’s what Twitter said.
On the worst day for your customers for life, what can you do to make their situation better, less frustrating, and memorable in a positive way?
It’s great that you have a product that’s so good that it sells itself. That doesn’t mean you should sit on your hands & wait for business to arrive.
Unfortunate KPI choices can negatively impact any department. KPIs need to make holistic sense for your business. Accountability for that starts with you.
Over the last few months, a business that I’ve frequented for more than a year has started showing signs that it’s having difficulties. Does your business show signs like that?
You know what breeds loyalty in your customers? Knowing that there will always be a considerate well-trained expert in your store.
A good bit of what we discuss here relates to day-to-day operations. While a lot of operations probably seems simple and obvious, it’s the number one issue I see in companies. I suspect you’ve experienced, owned or worked at a company whose operations are a disorganized mess. Common problems shouldn’t be common at all, right? […]
Watching my wife shop / interact with salespeople is always a refresher course. Gaps in customer service & sales training / tactics always reveal themselves. This is the missing piece of “Secret Shopper” type services – no audio / video. The report is fine, but you don’t get to see and hear what happened – […]
Politics and work – do they mix well? As political communication seems to approach something resembling “say nothing or go psycho“, politics can become tougher at work. I love intelligent conversations with people I don’t (and do) agree with. But finger poking, red-faced, screaming rants? I’m gone. I’d rather watch hot dogs being made. That […]