People rarely complain about a sales loss when the winning competitor has a higher quality product or service.
Yet it seems natural for some businesses to belittle a competitor and the quality of their products/services when they were marketed well – sometimes taking it to the level of accusing them of being unethical or unprofessional.
That’s an incredibly dangerous leap for a business.
PS: Speaking of dangerous leaps… Congrats Felix. One of the coolest things I’ve seen since the summer of 1969.