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Attention to the little things pays small business dividends

A reader sent me a copy of an email that he received early last month from Mercedes (click the image to read it – it’s too wide for this text area)


Attention to detail. Even the little things that might make your client late for an appointment, important meeting or family event – are clearly important to this auto dealer.

I know, you’re thinking this is a simple thing, perhaps even automated. You’re right – yet they still made the effort to do it. Just…in…case.

Did your auto dealership contact you when the time changed? When your vehicle had a recall? Or just to make sure that your vehicle was tuned up and getting the best mileage possible given the price of fuel? Or did they contact you at all?