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Business model E-myth Entrepreneurs Leadership

Selling your boomer business

I recently received a note from someone who read “Boomer Business For Sale“. They had some questions about different aspects of selling their business, and I suspect they aren’t alone, so let’s address them here. The premise of the original discussion was that there are roughly 60,000 boomers who are getting ready to retire who are also business owners, and that either someone is going to buy those businesses, or they’re going to disappear. I see this happen with increasing frequency and find it such a waste. These businesses aren’t disappearing because they’re unprofitable. They’re disappearing because they can’t find a new owner.

Recently I saw where a beloved 57 year old butcher shop in Missoula closed. A butcher shop doesn’t stay open that long if it isn’t doing things right – yet… no buyer.

If substantial numbers of these boomer owned businesses disappear, it’ll have an impact on the towns where they live, the people they employ, the people whose businesses they buy supplies and equipment from, the accountants, bankers and attorneys they use – and the revenue that feeds in other businesses.

Ideally, we (as a whole) would benefit if we could reduce the number of businesses that close rather than changing hands. Ideally, we (as a whole) would benefit if we could reduce the number of businesses that close rather than changing hands.

How do I find a buyer?

One of the questions I was asked was about how to market the business that’s for sale. In a word, carefully. Your first thought might be a business broker. In my experience, they should be your last resort because most of them put too many obstacles between you and the prospective buyer.

For starters, don’t put a “For Sale” sign out front. More often than not, tells people “We’re about to close”, which will give some customers the idea that they should look elsewhere before it’s too late. That’s not going to help you in the short term, and it’s not going to help whoever buys your business. If you find a buyer, they’re going to have to win some portion of that business back – and if you have a piece of the future, you’d prefer they didn’t have to do that.

You’ll encounter three types of prospective buyers. Some are buying a job and an income. While that’s fine, many of them will have little / no experience running a business. They will almost certainly want you to owner finance. While there’s nothing wrong with owner financing (in fact, it’s a great way to get your asking price), you’re going to be more concerned offering financing to someone who doesn’t know what it feels like to cut payroll checks, lose sleep over business issues, and deal with grumpy customers – while still keeping them

Other buyers are typically looking for an investment. Not private equity, but experienced business people who want to add to their business portfolio. They own businesses for a living.

Finally, there are competitors and complimentary businesses (the ones two or three towns down the road are good candidates). An in-town candidate is OK, but revealing your sale plans to an in-town competitor can create problems.

Don’t forget competitors

Of all the competitors and complimentary businesses in your market, which of them deserve your business? Which of them are good enough to take your business on and not embarrass you? Why? If you see your best customer in the grocery store six months from now, are you going to be happy to see them, or are you going to turn and go down another aisle?

If you sell to a competitor, you want to sell to the one who isn’t going to make you change aisles. Even though the check is cleared and you’re completely uninvolved in the business, you’re part of that community, and you don’t want to be embarrassed by the buyer’s behavior.

I’d look first at investors, as well as competitors who do what you do, but not in your community. Maybe they have a similar service three towns down the road and they’re looking to grow their business. You could have an intermediary (banker/lawyer) contact them to keep your identity under wraps at first. They don’t need to know whose business it is to examine your financials – which they should ask for very early in the conversation.

Training the new owner

If you’re actively working in the business, you’ll have to train someone to take over that job. In a business where the work is physically demanding, you might be tempted to limit candidates to people who are physically capable and willing to take on that work. If you do that, it’ll reduce the size of your pool of potential buyers.

Unless you are selling to a competitor who doesn’t need to be trained, training will come to come at the worst possible time. You’ve mentally decided to get out (and were there for months before selling), and now, you’re obligated to train this new person. Your sale isn’t really, truly final until that work is done.

The new owner may not even know that they like it yet. Perhaps they’ve done it for someone else for 15 years, and they think that’s what they want to do but they don’t know until they actually run / own it. What if it takes longer than expected? If you walk away, it could damage the business. If you have a fee for additional training in your sales deal (you should), then that still commits you to even more time.

This all started because you were ready to retire. Now you’re spending time training this person and may have to silence the “I should have kept it”, “They don’t get it”. “Will they ever learn?” thoughts. Prepare for this.

Are you really ready to retire?

The idea is that this group of 60,000 Boomer business owners is ready to retire. Are you really? Do you know what’s going to occupy your time once you cash out?

I’ve had conversations with a number of people who retired and were thrilled that they fished, hiked, and golfed every day for three months.. until they got bored. Some people don’t get bored with it. Some might cut back to every other day. Still, some are not cut out for 100% leisure.

A better question might be “Are you ready to sell, or is this about getting out of working every day?” In a business where the work is physical, it’s easy to understand the desire to back off at some point. Our bodies start telling us that they aren’t 29 anymore. Maybe climbing ladders isn’t as easy or fun as it used to be.

You don’t have to go from “I own it / work in it every day” to “I have nothing to do with it.” There are other choices.

Maybe a competitor is better?

Selling to a competitor or complimentary business should be an easier exit. Someone who is already successful and in a similar business is more likely to be able to organize the resources needed to buy you out since they’re already successful and have clientele in that market.

Somebody who owns a competitive / complimentary business is more likely to stick with it. They know what they’re getting. So if you do get to a point where you agree for at least a partial owner finance, a competitor / complimentary business is a better choice.

Don’t get me wrong, there are highly motivated, sharp people out there who are looking for an income and a job, and they’ll have bigger dreams than just buying a job. Maybe they’re going to buy yours first, then buy two or three more, and maybe make an empire out of it. You’ll know when you meet one of them – and you’ll know who is real and who is blowing smoke.

The real pain of selling

If you ask business owners who’ve sold their business, they’ll probably mention that due diligence was a pain. Someone doing proper research isn’t intentionally making it a hassle, but it’s a lot of preparation to satisfy due diligence questions. Be prepared for that before you say “It’s for sale.” Ask your banker, attorney & someone you know who has sold / bought a business recently about the processes. Prepare in advance, as it’s not fun to do that work under deadline when you have a buyer at the door, checkbook in hand. The last thing you really need is to feel the pressure of “I’ve got to produce all these documents and all these numbers under a deadline before they go buy something else.”

All this information should be available if your managerial accounting & business metrics are under control, but they usually aren’t.

Consider being an owner

This whole selling a business thing is complicated, isn’t it? Now you know why a lot of businesses simply close. Selling a business is work. It’s usually worth it, but it isn’t easy. And yet, it’s possible to avoid a fair bit of the work we’re discussing.

Some of you have been running a business for a long time. Some have been working for / in the business, as well as owning it. Running it and working for it are not the same. If you have to get in the truck every day and go out to a job site, or open the computer and stick your face in a spreadsheet or programming tool in order for your business to get paid, you’re working for the business, even if you own it.

It doesn’t have to stay that way. If you’re not sure about the pain of stepping away, consider finding someone to take on the physical part of the job. In that mode, you’re hiring skilled people for a specific job (as opposed to “business owner”).

For now, let them do the work. Do nothing but manage that business. Once you see what it takes to manage the business day by day – while doing nothing else – then you can easily identify the skills needed to bring on a manager. Perhaps you look for a manager who is interested in owning the business, perhaps in partnership with the person you hired for the “skilled position”.

Test your team – and yourself

At some point, you should have systems and processes setup so that the skilled person is handling whatever “working for the business” work that generates revenue, and your manager is… managing. Get things to the point where you can take off for three weeks and disappear (or so they think – if you need that at first).

Because you still own the place you’ll want to have internal controls in place. These inform you and your manager that everything is where it should be, running as it should be, etc. Combined with a few metrics, you can watch the business from afar.

What metrics? Think about a few pieces of info from each department that would allow you to sleep comfortably knowing your team has everything under control. Even if you don’t see them as “departments”, they still exist. Finance and Sales exist even in the smallest of companies. You already know what metrics are important. Now consider what’s important at a distance.

Finance: What’s AR look like? What’s your free cash look like? Are any payments overdue? Are we current on tax filings?

Sales: What was revenue last week? Last month? How many bookings do we have for the next 30 / 60 days?

Even though you could get the numbers yourself, a regular report from your manager that provides these figures and advises what they’re doing about them will be useful for non-distracted time away from the business and quality sleep.

Still uncomfortable? Still can’t sleep? Maybe the wrong manager. Maybe insufficient systems or metrics. Get with the manager and get to the bottom of what’s uncomfortable and have them patch that hole.

One thing to avoid, unless there’s no choice – avoid getting back into the weeds. Guide your manager through the weeds. Have them guide their team through the weeds. Don’t get into them yourself.

You have options

For the short term, ownership can be an easier option. You can be involved with the business when they need your expertise, while stepping off for a while to determine what your future looks like. All the while, you can take a distribution from the business, even though it may be lower than what you were taking before.

You’ll still have all the equity until you decide to consider your next step, like selling the business to your manager and lead “do-er”, or selling it to someone else.

The unanticipated reward is that a business that no longer requires you to be there every day is worth more and is easier to sell. Until that day comes, it’ll be easier on your mind and your back.

Photo by Jonny Caspari on Unsplash

Categories
Entrepreneurs Management

Are you keeping up?

Are you keeping up? Gotten a bunch done over the last few months? No? What’s wrong with you? It’s not much of a stretch to think it may have riled up your imposter syndrome or maybe a small bit of regret at your lack of productivity vs. “the hustlers”. Take a look at what some people have done. If you make the mistake of adopting it as your standard of what you should have done during that period, then surely you should’ve done more. Taylor Swift created an entire album over a 16 week period.

What’s YOUR story?

Seriously, it’s OK. You don’t know what’s behind their curtain. It’s not the same as yours. You can work on that, but it isn’t the point.

If you read this somewhat often, you may wonder how you’ll get that week’s suggestion done (when pertinent). You might still be working on implementing something from a month ago. How are you going to keep up? Thing is, that isn’t the goal of this for either of us.

Have patience

When these things are discussed, my thought process is “I ran across this and/or I do this and it works. If you’re in a similar situation, it might help.” Perhaps you’ll use the info. Maybe you’ll implement some of these things in the future when you’re ready or when they’re pertinent.

Some of the things we discuss each week can’t be done quickly. No one, least of all me, expects you to do them all. Pick the things that make the most sense for where your business is at that moment (if you have time at that moment). Once you start one, keep at it. Don’t take your eye off the ball when seven more weeks of suggestions float by and you haven’t touched them. They don’t matter until they do.

Start fewer things and finish more. There will always be time to start something else once your current tasks are done. You aren’t the only one dealing with occasional chaos.

Many large businesses have the same problems yours has. Maybe the scale of the problem is different – but relative to them, the problems are the same, more or less.

They aren’t perfect either

Let me give you an example. There’s a software as a service (SaaS) vendor we use. As a SaaS vendor, the presumption might be that it’s a reasonably “modern” business that has its act together.

They didn’t bill us for 13 months. Yes… THIRTEEN MONTHS.

This is a large company compared to most small businesses. Yet simple things like getting an invoice out every month somehow failed them for 13 months (and not for the first time). Statements? Nope. Never. Not once in five years.

We were allowed to catch up with those invoices over several months since the lack of them was their fault. Eventually, everything got back to normal.

Before long, they were bought by a public company. Presumption: well-organized company. I mean, by definition, a public company has to have accounting under control, right?

16 months goes by. Still no statements. Most months, we get an invoice. At first, cashing our invoice check takes months, then things smooth out. Because we’re working on a new contract, they recently figured out that three invoices from last fall had not been paid. In fact, the checks had been stopped because they weren’t cashed after several months. We thought they were lost and eventually forgot about them (see, it happens).

They can’t start the new contract until those invoices are paid. We hadn’t received notice about them & soon they were forgotten. $40K of accounts receivable doesn’t typically get ignored when they go unpaid. Neither you or I would do that, but… it happens. We worked it out so everything’s fine. We really like the vendor & they provide quality service.

Stay focused

I tell that story because we’ve almost all had invoicing / follow up issues. You might’ve thought “we’re such a mess I’m never going to be able to do this right” etc.

Yet, the things you beat yourself up about are the same things a publicly held company sometimes does. It happens.

Maybe next week’s suggestion helps. Read them, think about (if) they can apply to your business – but don’t lose sleep over them.

Do the best you can. Improve consistently. Slow is OK, just keep improving.

Photo by Jukan Tateisi on Unsplash

Categories
Entrepreneurs Leadership Management

React, respond or rebuild

What’s on your agenda these days? Whether your business is scraping by or flush with cash, you’re probably spending a little bit of time thinking about the future. Which future would that be? Next month, post-tourist season, post-COVID, or some other future? You might be thinking about how to react to this or that, or how you’ll do business until COVID is over, or something else more specific to your business and how things may have changed since mid-March.

React vs respond

The difference between react and respond has been on my mind a lot lately. The challenges businesses face don’t change all that much, until they do.

Remote work is a great example of this. For decades, “managers” insisted remote work couldn’t be done at their business. Suddenly, in the space of weeks, remote work somehow became possible. To be sure, it’s a challenge when you have a house full of kids, but a lot of people have made their way through that maze to a productive place.

When someone who manages people working (most) desk jobs says “We can’t do remote work”, it’s usually a reflex reaction to a perceived threat – the loss of control (as if they have ‘control’). Control is rarely what anyone thinks it is, if it exists at all. “How will I know if they’re working?” is another decades-old symptom of this.

Getting back on track, when you react, it’s typically a reflex. A reflex action logically gives control to whatever stimulated that reaction. While there can be a measured reaction, for the purposes of this discussion, I’m calling a reaction something you do that’s driven by instinct or reflex. In other words, the fight or flight amygdala is driving based on a perceived fear, even if you aren’t escaping physical danger.

When you respond, it’s something planned, measured, and (hopefully) well considered – again, defined for purposes of this discussion.

The future’s on our minds

The future might be on your mind. Is your business facing challenges that could kill it in the next quarter? The next five years? The next 20 years? Your company’s ability to deal with the speed of change might be involved, or it might be something simple like a technology you depend on that’s likely to be displaced over the next decade.

You might not care about that when it comes to forecasting next quarter’s revenue, but it could definitely impact the valuation of your business for sale in a decade. It’s easy to wave that off today when you’re worried about making your nut this month. Trouble is, these things can’t be planned for or implemented overnight. They require consideration well in advance, particular for the large number of business owners who view the sale of their business as the source of funds for their retirement.

Assumptions vary in quality

The quality of your consideration before a response occurs is everything. A lot of our consideration during this process is based on assumptions. Your assumptions might be good, true, dated, false, dogma-driven, ego-driven, and so on.

Question every single assumption that drives your plan / direction for the future. It’s painful when you find one is no longer true, but it’s better to learn that today than five years from now.

Is something still profitable? Prove it to yourself. Is something not profitable? Prove it. What should you stop doing? Does the data back up these assumptions?

Take everything down to bare metal. Make it prove itself true or false, valuable or not.

Once you arrive at what you think are your truths about the business / market going forward, it’s time to assess your current solutions and decide if they get to come along as you move toward the future.

What about rebuild?

One thing we haven’t discussed is rebuild. Going back to the assumption discussion, what if all your assumptions, experience, and knowledge are signaling a future much different from today? What’s your next step? It might be rebuild.

A rebuild is a form of response, and it’s also a longer term effort requiring even more consideration about what is, what no longer is, what never was, and what your forecast as what will be.

This thought process can be useful when things get tough, really bad, or perhaps a little weird and you’re trying to figure out how to move ahead given your forecast of whatever you think life looks like around the next curve.

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Categories
Entrepreneurs Management

Sick & tired? Might be time for a turning point.

I was listening to a podcast a few weeks ago where a guy was talking about looking back at the turning points in his life (and no, he wasn’t 22). He also discussed this with some peers, discussing the high and low points in their lives and the turning points they had experienced during those periods. When you have discussions on a single subject with multiple people, patterns tend to appear. One of the things he noticed was that all of the positive or high-impact turning points occurred as he reached a point where he was fed up with an uncomfortable or unpleasant situation.

When we’re dealing with these uncomfortable, unpleasant situations, we often end up taking steps and making efforts that cause us to operate outside of our comfort zone. At the time, it can feel awful. Later, we usually wonder why we thought it was such a big deal. This stuff happens when we get sick and tired of a situation, whatever that situation might be.

The conversation described made me think about the turning points I’ve had – and the situation a lot of business owners are going through right now.

Decisions are turning points

Some of my turning points also came when I was sick and tired of an uncomfortable and/or unpleasant situation, but the most significant came when our family had made a major decision and my work was essential to our ability to make it happen.

In particular, I think back to an older gentleman I met in Jackson Hole in 1995, as we were just starting to figure out the financial and work–related details that moving back to the mountains would mean. He shoved me into the deep end with a simple comment: “Bring your own job because we don’t have enough of them here.” He moved to Jackson in the early ’60s with a station wagon full of kids and $200 in his pocket and had seen a lot in the next 35 years so I took him at his word. That conversation and our goals drove the acquisition of two software companies that set the entrepreneurial angle of my software career in motion.

What situations made you uncomfortable in the past? Perhaps there are parallels to now, perhaps not. Even if you aren’t uncomfortable, does your career or business need a turning point? If you’re not uncomfortable, but perhaps are concerned, what changes could happen over the next six months that would require a turning point?

The time to think about these things and plan for them is before you need to. What could force a turning point in your business or career? How would you re-leverage what you do, what you know – and your network?

It isn’t always about you, however. Others are facing these things even if you aren’t. How can you help, advise, or provide opportunity for someone who has reached a turning point? There are a lot of folks out of work right now. Six months ago, finding good people was difficult. Today, not so much. Do you know business owners who are having a tough time of it? Perhaps a partnership makes sense with the right business.

Pivots are similar

I mention concerns because sometimes we see things coming before they arrive, but they aren’t necessarily significant turning points like a career change or a change of market. Often times, the approach of dips in the economy send familiar signals before they hit arrive, even if the reason for the dip is different than in the past.

Experienced business owners have a pretty good idea what’s coming because they’ve struggled through these and survived in the past – even if it was ugly. Sometimes, we recognize them because we didn’t seem them coming the last time. Each time, we generally get a little better at recognizing them, and see the signs a little earlier. Hopefully, we react a little differently based on what we tried last time, what worked, and what didn’t.

Sometimes the moves are smaller – like restaurants going big on takeout and breweries transforming their parking lots into dispersed seating. With cool fall weather only a few months away, they’re probably already thinking about how they’ll handle that outdoor seating in cool (and then cold) weather. These might not be big turning points, but they will be a bit of a pivot within existing businesses.

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Categories
Compass needed Employees Entrepreneurs planning

Sick & tired of worrying? Solve problems.

If you’re sick and tired of worrying about how long you keep your job, this is for you. If you’re unemployed or underemployed right now, this is for you.

The last three months have been pretty tough on employees. Some have had hours cut. Some have been furloughed, laid off, let go, or whatever someone called it. Some might know when you’re coming back. Many people don’t. COVID didn’t start the worrying for some. It just made it worse.

It’s not only the employees. Some of you have lost your business.

Then there are the “lucky” ones. You’ve kept your job or your business, even if you’re not as busy, the tips aren’t as good and/or the hours are no longer full-time. On top of all that, some of you have been screamed at, spat on, or worse.

Many of you are trying to figure out what happens next. You have questions like these:

  • What happens when unemployment changes in a few weeks?
  • What happens when other COVID response benefits go away?
  • What happens when the tourists go home?

It’s time to think

When I say it’s time to think, I mean that it’s time to think about what your next step is.

  • What are you gonna do next month?
  • What are you going to do next week?
  • What are you going to do tomorrow?

Most importantly, I mean “What are you going to do for the rest of today?

First, go for a walk or a hike or paddle, or something. Get outside. Turn your phone off. Go for a walk. Take a hike, a bike or a paddle and think really hard about a few things…

What could I be doing would provide the biggest bang for the buck.. that will deliver the most important solution, the best value for other people?

What’s the biggest problem that I know how to solve?

And last but certainly not least… these three:

What work, what product, creation, service, labor, effort, etc am I willing to do on my worst days, and on the days when I’m not sure where the next bag of groceries is coming from?

What work will I stick to on the days when everybody around me who usually believes in me is starting to wonder?

What would you do under those conditions that’s worth something to someone else?

What does “biggest” mean?

What does biggest even mean? Biggest seems kind of vague. What’s biggest in context with your current skills? What allows you to produce the most value by solving an important problem in TODAY’S world?

Think about the people you’ve worked with/for. If they came to you for something you’re really skilled at – what would it be? What else would they have you do?

It doesn’t matter if the problems you solve are ugly, dirty, or difficult. The dirty and/or difficult ones might be easier to find a market for – as many people will gladly pay to solve them. Choose what you’re good at. You can ponder whether you want to do this for the rest of your life at some other time. Right now, it’s time to choose something, find people who need it & get paid.

These problems might be financial, involve physical danger (or reduce it), or take the friction / hassle / waste out of a process.

What makes you say “Gimme that” when someone else is doing it? Doesn’t matter if “that” is a nail gun, trowel, chainsaw, laptop, a spreadsheet or the wheel of a truck. All that matters is that you’re the expert when that tool is in your hands. One warning: Don’t start with something that requires a licensing process unless you already have one. Choose something you can do now.

Start with that.

Next year, you might have to adjust. It’ll be more than clear how your newfound business should change as the COVID-influenced world changes to whatever’s next.

Who has that problem?

Now that you’ve settled on a problem, drill down.

Who has those problems? What are the different ways that you can help them?

Next question: “Is this problem important enough that they’ll pay someone to fix it AND can they pay the bill?”

If no one (or very few) can afford for you to fix the problem or the problem isn’t terribly important, find another problem.

It’s time to get started.

Photo by Anna Claire Schellenberg on Unsplash

Categories
Business culture Customer relationships Entrepreneurs Management

Predictions, models, tramps, & thieves

I know, you weren’t expecting a reference to Sonny & Cher.

Technical people (programmers, doctors, scientists and the like) aren’t typically considered to be good communicators to the public at large. Good communicators like Bill Nye and Neil DeGrasse Tyson stand out because they’re adept at explaining very technical subjects in a way that’s understandable to everyone. Sure, they have time to prepare, but that doesn’t guarantee content everyone else can understand.

This is one reason why we’re so frustrated with the inaccuracy of “predictions” about things like weather, fantasy football player performance, stock market behavior, hurricane tracks, asteroid paths, and COVID impacts.

How many science-y people in these roles are saying something like… “This is a model. This is how models work. A model is not a promise. It is a set of results from a bunch of calculations based on the data we have today – and the data we don’t have yet. When the data changes, the results coming from the models will change.

The lack of this kind of communication causes modeling to be devalued by everyone else.

What you don’t know

Data changes rapidly – weekly, daily, hourly. Some of today’s data could be inaccurate. We may not know that until tomorrow’s data arrives, or a sensor fails.

Consider hurricanes. Hurricane models “predict” their path & severity. The output changes as variables are added /changed / deleted, and as varialbe importance changes. As the hurricane gets closer to shore (or as the time to make your third round draft pick nears), models become more accurate because there are fewer variables, & the possible range of still-useful variables shrinks.

What don’t we know?

When Donald Rumsfeld was Secretary of Defense, he was asked about then-recent discoveries about WMDs in Iraq. The questions were legitimate as was his answer, though he was mocked for it at the time.

“Reports that say that something hasn’t happened are always interesting to me, because as we know, there are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also unknown unknowns—the ones we don’t know we don’t know. And if one looks throughout the history of our country and other free countries, it is the latter category that tend to be the difficult ones.”

Donald Rumsfeld (2002), speaking as U.S. Secretary of Defense

Anyone who has worked with business metrics, science, or fantasy football knows that he was right.

Despite this variability & the knowledge that tomorrow could look much different, we often have to make decisions using today’s data.

Predicting people performance

If you’re trying to predict the performance of a NFL player, it’s equally difficult. We know a player has a 44″ vertical, runs a 4.2 second 40 yard dash, and is a three year All-Star (and more), yet we still can’t accurately predict his stats for next game.

We don’t know that his mother is sick, or that a tiny injury is bothering him intermittently. We might not notice tiny performance differences that affect a game’s outcome. Perhaps only the player who covers him will notice.

After the game, the coach might tell the press that they called different plays “because he’s hurting a little bit” as a ploy to distract their next opponent. It’s Rumsfeld’s “unknown unknown” to most of us.

You don’t know when you draft a great quarterback that you’ll lose him for the season in week seven because he tripped over his own feet during practice. Likewise, if you don’t know your best salesperson’s mother has terminal cancer, you won’t know that (or how) it affects their work.

Will models help you?

How’s your team? Is anyone challenged by something that impacts them like a nagging injury? How distracted would you be in that situation? What would help you? What needs do your people have that they don’t normally have? How can you help? Can they help each other?

What aspects of your clients’ performance could be predictive? What data is indicative of their performance? What *was* indicative but has changed? What don’t you know? Have you checked in with them? How can you help? Can they help each other?

Can performance modeling help you see performance changes earlier? Can models help you make better decisions earlier?

What don’t you know?

Categories
Creativity Employees Entrepreneurs Management

Adapt to build security, stability, & certainty

A lot of the concern you see from people right now is rooted in a loss of certainty. Ask a few business owners why they started their business and you’ll likely find security, certainty, or the desire to have more control as their reasons for starting a business. Maybe it’s the feeling that they finally have some security (or an increase in security) thanks to making some extra cash each month. It could be based on having the ability to “take a punch”, ie: withstand an unexpected week away from work, or some other temporary negative impact on your income.

Stability and security

For a business owner, one of the first steps in this path is being able to pay yourself consistently. For some, it was the ability to make payroll without nervously waiting on sales to come in before the end of the payroll period. Perhaps it was the ability to offer your team the benefits they’d expect at a larger employer. All of these are steps along the path to sleeping better at night as business owner, and at some point, as an employer.

Your employees crave the same type of stability, security, and certainty in their lives. For the employee, stability means knowing you’ll have work for the next couple of months. Having retained earnings available feels pretty good right now if you’re an employer. Perhaps you can assure their future for the next few months. Or maybe you’re as worried as they are.

Now is a great time to discuss ideas they’ve had that you might not have had time for. A weak owner with little vision will simply lay them off without any effort to find an interim solution.

If your business is slow, your sales and marketing efforts need stronger efforts. For those who never had to sell before (some businesses don’t), you might have to start. You might have to “beat the bushes”.

Some of you may never have needed to do marketing before. Others can’t survive without it. Adapting means you might have to do some things you’ve never done before. How we adapt to change says a lot about us.

What adaptation looks like

Adaptation takes many forms. A high-end, upscale, highly-regarded restaurant in Seattle closed a week or two ago, but not for good. They decided it wasn’t responsible to be a gathering place for a while. It’s possible that they may have had no choice in the matter if their clientele stayed away for a few months.

Rather than let fate, luck, or circumstances determine their destiny, they took things by the reins. Their current solution is to create three businesses. One, a food truck type of business for simple breakfasts (coffee and bagels) and another food truck type business that serves lunch. Finally, they created a service that creates family dinners to carry out and take home (to go only, no on-site service).

Once things return to normal, they might leave those three new businesses open and reopen their fancy restaurant. In the meantime, they’ve kept their people working while providing food services that some people need.

Create new certainty

These are the kind of ideas worth discussing at your office or shop. As an example, if you provide raw materials (whatever that means) for certain clients, perhaps those clients could use assemblies or packaging of your raw materials (including delivery) in a form that allows their team to work at home in their garage to build / assemble / etc the same things they build at their shop. This type of idea may not fit your business, or your clients’ business, but an adaptation might. Rethink about what you do, what they buy & how you can help them.

Think about every step in your process & theirs. How are you involved now? How can you shortcut the process or provide partial results along the way? Brainstorm possibilities with them. You might find solutions that make sense for both parties under today’s conditions. They might also fit afterward. Even if they don’t, the solution have value to others.

Can-do thinking that built resilient companies in the past & can do so again. Leaders step up when the time is right. They don’t wait. They don’t need permission. They just lead.

Photo by Balaji Malliswamy on Unsplash

Categories
Customer relationships Employees Entrepreneurs

A hero always has work

We talked last week about getting started and that one of the challenges of getting started is what to do first. Sometimes, knowing who you’re going to serve makes it easier to decide what to do next (Remember: “next” doesn’t mean forever). A good question I heard years ago that’s useful for narrowing your focus and providing some direction in this respect is “Who do you want to be a hero to?” That’s an important question because it does a nice job of narrowing down the possibilities of the work that you’re considering. It also reminds you of your “reason why”, ie: what fuels the personal satisfaction that you get from helping the people that you eventually become a hero. Still, not everyone can relate to the hero thing.

”I’m not a hero”

You might not think you can be a hero, but I suspect that’s because you’re thinking of heroism in the context of a mythical superhero with superpowers, or of a real hero, like a firefighter who risks their life to enter a burning building to rescue someone who’s trapped.

There are other ways to be a hero.

Ever been disappointed by a vendor? Then you know that a vendor that a customer can always, always, always depend on is a hero.

Ever had a consultant who was there every time you desperately needed them? You know what a hero does.

Ever had an insurance agent help you navigate a maze on one of the worst days of your life? You know what a hero does.

Ever had a manager you could always depend on? Who always had your back? You know what a hero does.

Every business has work for heroes.

Who are you a hero to?

Spending time working with the people you want to be a hero to helps confirm you’re in the right market. It can also tell you your market is exceedingly difficult to break into.

Sometimes that’s because the market’s already crowded or the people you want to be a hero to are difficult to serve. Maybe they’re of a one off nature, so it’s hard to build a good economic model from that sort of solution. That doesn’t mean give up on that solution, but it may indicate you’ll need to be more inventive, clever (etc) than you might have expected.

This may mean that you have to spend more time with the people in your target market, which frankly is always beneficial, even if you’re going in the wrong direction. While working directly with the customer you want to be a hero to, you are going to learn much faster. If you’re just starting out, then it makes sense to try the first thing that catches your eye. You’ve got plenty of time. Your very first “real” job may not have anything to do with a career and career path you end up on – and that’s OK.

Change canoes to be a hero

Likewise, just because you’re 55 or 65 and have been a CPA for decades doesn’t mean that you can’t decide to be a fly fishing guide. If you’ve got the skills, and you have the heart and mind of a teacher, and you’re willing to do some marketing and networking, then you can probably do it. What matters is that you want to do it badly enough to not let that desire sit unused on the shelf.

I saw this in a young man for a better part of a decade. He was doing well in a job that he didn’t necessarily like, and was advancing in a company that didn’t appear to have much respect or empathy for their people. It didn’t seem that they cared about their employees as much as they should have.

A decade of percolation on the thought of “what interests me” finally came to a head, and when the time was right, he made a choice. He’s since narrowed that choice and is focused on being a hero to “his people”. That’s kind of how it works for all of us whether you’re 25 or 65.

Life puts opportunities in front of us. More often than not, the key is stepping out of our comfort zone long enough to grab the opportunity to be a hero to someone.

P.S. Everyone has at least one hero story. 5 or so years ago, the owner of a company was going to send a handful of people to a very large client, perhaps their largest. This Fortune 10 company was not to be messed around with. You wanted your best people “on the field” at this place.

At the owner’s request, I suggested a few people for the trip. One of the suggestions provoked an “Are you sure???” response from the owner. I told him “This guy is going to show up in a suit, be incredibly polite, take notes, ask good questions and will never embarrass us.” The owner was surprised. He didn’t see that side of this guy (and this wasn’t a suit-wearing company), but I’d seen this guy on the playing field in the past. As expected, he did exactly as I described.

At the very least, heroes do what’s expected of them, even when no one’s looking. It matters to them, even if it doesn’t matter to you.

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Categories
Employees Entrepreneurs Ideas Improvement

Feeling stuck?

Without a plan and a strategy to implement that plan, we’ll always be slaves to economic factors beyond our control. – Anonymous

I don’t know where I originally found that quote. I keep a list of quotes in Evernote and this one was dated 10 years ago. Regardless, it makes a good point, particularly if your job and financial situation have you feeling like you have no control over what happens next.

You do have some control, though it may seem so small at the moment that you might discount it as meaningless. Don’t.

Most people feel stuck at some level, but you may feel like you’d prefer someone else’s “brand” of stuck to yours. Most likely, there’s someone who would prefer your current situation to theirs. In both cases, we’d prefer to extract ourselves from the current level of stuck, whatever that might be.

Why “stuck”?

While the idea of “being a slave to economic factors” seems like a fairly clear message, I prefer to be a bit more precise with my words. The “being a slave” simply isn’t accurate, and it ignores rather vast differences between actually being a slave and the pressure, inconvenience, and discomfort of feeling subject to the whims of the economy.

An obvious difference: Your boss isn’t going to shoot you if you quit working for their company, even if you can’t financially afford to quit. While you and your family will probably suffer substantial inconvenience and discomfort until a few months after things get back to whatever normal is, it’s not the same as being a slave.

“Feeling stuck” is a more accurate description, isn’t comparable to slavery, and is relatable. If someone comments about their job, their boss, a downturn in their industry, their pay, the impact of a new tariff, etc – they feel like they have no choice. They’ll almost certainly answer “Yes” if you ask them if they feel stuck.

Figure out what’s next

One of the mistakes we make when we’re stuck is that we look at the ultimate destination as the place we want to be and declare that our goal without considering all the destinations we’ll pass through on our journey to that goal.

There’s nothing wrong with that. We’re really good at adapting. When we take a punch, we usually change our behavior. While we may not avoid taking another punch, we prefer not to take the same one repeatedly.

We’re going to have to tolerate milestones along the way. It’s not much different from earning a new skill. A year from now, we’ll laugh or shake our heads at how naive / uninformed our original grandiose thoughts were. It’s much the same as when we look back on our abilities of a few years ago and realize how much we’ve learned.

We may decide somewhere along the journey that we want something a little bit different. The industry might change, we might select a slightly more interesting, appreciative, or better-funded customer segment. We may find something else that attracts us and makes our direction veer a bit to the left or right.

I don’t know the first step!

When I said figure out what’s next, I don’t mean the ultimate goal. Just get started and take the first step. Until you do, you’re still stuck.

That’s how journeys work.

Even if you don’t know what the first step of your journey should be, you can’t let that stop you from taking it.

Start by reverse engineering a path from where you want to end up back to where you are now. What’s the last milestone before you get to your ultimate goal? What has to happen before you get to the next to that milestone? Repeat that process until it leads all the way back to where you are now.

Now you have a first milestone and for now, a set of directions. It’s possible this set of directions and milestones won’t change. It’s critical that you expect change along the way. Your needs, wants, and motivations may change. That’s OK.

Being stuck is hard

There are many unknowns. There will be time spent outside your comfort zone. You’ll feel pressure from family, parents, peers, etc. Most of them aren’t the ones who are stuck. You are. It’s your goal, not theirs.

Getting unstuck is hard work. So is being stuck. Which would you prefer?

Photo by Tomas Tuma on Unsplash

Categories
Employee Training Employees Entrepreneurs Leadership

Keep looking for lessons

The previous discussion about chain of command when leadership isn’t supporting their team properly generated a number of private inquiries and comments. One stood out, saying: “You sure run into a lot of broken businesses”. Perhaps so, since helping owners get their companies out of situations like that is one of the things I do. The other, which the last piece spoke to, is helping employers and employees understand each other.

Communication lessons

Employers and employees are stunningly adept at misunderstanding email messages and comments made to one another. They’re not alone. At least once a week, I’ll get an email from a client that asks me to explain what in the world I just said – not because I went too technical, but because I assumed too much. Maybe I remembered the lead up to the conversation better, worse, or differently than they did. Maybe I’m coming from a place that they’re not seeing. Maybe I misunderstood some part (or all) of our last conversation.

Employees and employers struggle with this. This week, a guy was ruffled because his team did something he asked – but in a different context than what he wanted. This happened because he didn’t put himself in their place.. in their mindset.

His people did the wrong thing because they don’t think like owners (hello – they AREN’T owners). They created the resource he asked for in the context of their work, rather than in the context of his.

Unless you explain the WHY, you’re unlikely to get the right WHAT.

Context means everything. Owners and employees are different. They must work harder to understand what each group is really, truly saying.

Ultimately, communication is a team sport. It’s a skill we first learn to do by crying and continue learning, teaching, and sometimes still crying, until the day we die. Which brings me to John Haydon.

Look for the teachers

I didn’t know John well. Like all but one person in the charitable world that I’ve encountered and served on national boards with over the last 20 or 25 years – I never met him. All of these nationally-known people know each other and have met for decades at conferences, on consulting gigs, etc – but that’s not really my work world.

I stumbled across John because of his connection with several of the folks involved in my online-only charitable board relationships. I remembered him and followed his work because of the wisdom of the things he taught, and perhaps a little because his son’s a Scout.

He was a teacher to executives, marketers, and others in the charitable world – an expert at communicating and teaching organizations how to care for the people who donate to their cause. He wasn’t simply good at showing people how to “get the message across”, but thinking about the people who would get your message and grooming that message to have the most impact possible to them. The messages were caring for, relating to, and encouraging them.

A little more than a week before he passed, he gave a very personal interview to Chris Brogan about his experience with cancer, and the conversations he was having with friends, family, and himself. Even in his last week of life, he was teaching his long-time friends and peers via a private Facebook group assembled to help his friends and family share memories with John, say their goodbyes, and eventually, deal with the inevitable.

I mention these things about John because there’s a lesson in there. Here’s a man most likely wracked with pain, knowing he’s facing death in mere days, yet he’s still helping his fellow man by passing along wisdom… on camera, in what was probably his last public act. Even then, he wasn’t done. His book “DonorCARE” is about to be published, so his teaching continues.

Looking for lessons

Those “broken businesses”, the not-so-broken ones, and the stories I tell about them are intended for one purpose: To pass along lessons to you. Sometimes these stories and their lessons fit what’s challenging you that week, sometimes they don’t.

A famous TV personality used to say “Look for the helpers.” To that I would add, “look for the teachers.” They might be a business’ behavior, the behavior of a leader, manager, employee, the staff at a business you frequent, or… a guy named John whom you barely know.

Keep looking.

Photo by Ryan Graybill on Unsplash