Yesterday, we talked about appointment books and how they get used, misused and underutilized. I’d like to follow up on a related topic: reminders.
Reminder postcards from a business are a pretty common thing these days. Some businesses hand write them – after all, your receptionist isn’t exactly swamped with work since your book isn’t full.
In some cases, the business actually uploads a list of “people due for appointments” to a service, and that service prints and mails the cards to the customer who is due for an appointment.
While this is better than nothing, almost no one gets this right – and you’re leaving hard dollars on the table.