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Automation Entrepreneurs Marketing Sales Software The Slight Edge

Make it easy to buy

One of the things I like to pound into your head with the subtlety of a ball peen hammer tapping on your forehead the morning after your 21st birthday is making it easy to buy.

Joel just did that, finally.

One of the differences you’ll find from a company doing ok in a business and another one doing really well in that same business is how easy it is for you to buy from them.

I’m talking about things like…

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Automation Customer service Management Sales Technology

Would you send a customer home for 48 hours?

One of my suppliers does.

See, 3 of the material suppliers to my wholesale business have online ordering.

One of them, naturally the one I use the most, is the one that I had never used online.

Sooo, when I got in a pinch for some supplies a few weeks ago, I figured that ordering online would be faster. Plus, it was after their normal business hours – the perfect time to make sure my order would be in the pipeline first thing in the morning…

Think again.