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@GaryVee: Don’t be average, Average Joe

Normally, I hold guest posts till the weekend, but folks, that wouldn’t be fair to you. This video is a gift that keeps on giving and you need to see it now. Enjoy.

Whether you run a specialty retailer in Billings, a publishing company in Winnipeg, an e-commerce store in Colorado Springs, a niche business services operation in San Francisco, or something else entirely, you simply have to absorb this.

(video has been removed from the net – sorry. If I find it, I will repost the link here)

There are numerous instructive moments there for everyone and they should be drop dead obvious. It might take more than one listen, but do it.

Average Joe

If you read the comments, you’ll see someone ask “What’s in this for the average Joe?”

Beyond @gapingvoid’s “Don’t be average” comment, if you can’t easily take away a dozen lessons from this video, you really need to decompress and watch it again and again until they sink in.

Gary’s one suggestion to anyone who would challenge him in the wine market: “Be better”, suggesting that if he saw Gary Vaynerchuk in his market, he’d go after him big time.

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Her 4 life-changing minutes

Luck of summer rain
Creative Commons License photo credit: lepiaf.geo

You like to sing. In fact, you’ve been singing since you were 12.

You’re 47, but at first glance, you look a bit older.

You’ve never been kissed.

You live with your cat.

Kids on your street make fun of you.

She’s real

While it sounds like a stereotype that I made up, she’s real.

She has 4 minutes to change her life.

Luck? Jim Rohn describes it as the intersection of preparedness and opportunity.

If you had that opportunity in your business, are you ready to hit it out of the park?

Preparation and opportunity. The latter you can’t often control. The former is a different story.

If you had her heart, where would you be?

Be prepared.

Update: A little more about Susan Boyle, the woman featured in the video. She is the youngest of nine children in a coal-mining town, who spent much of her life caring for an aging mother. She was diagnosed with a learning disability as a youngster and was bullied in school. Nobody knew of her talent…except for the patrons of a pub where she sang karaoke, and they were all watching the night she performed on the show, waiting for the world to learn what she could do.

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If your business uses PPC ads, your world just changed. Again.

Google is starting to offer the ability to advertise inside YouTube. Rather than repeat the YouTube / AdWords connection story here, I suggest you take a look at Website Magazine’s coverage of the YouTube advertising story.

If you are already using pay-per-click advertising in your business, the time to get your strategy figured out for this new search/ad opportunity is now, not a year from now. The lead dog has a better view.