We spend a lot of time talking about things you can do to make sure that your business is around next year, or a few years from now. It’s a continuous effort. Still, things change and will keep changing, of course. That may seem like an almost silly comment to make, but the thing is, it’s not just aspects of your business that change. The nature of change itself is changing. Not only the nature of those changes, but the speed of the changes as well as how fast the rate of change changes. That’s what can sneak up on you.
That “how fast the rate of change changes” thing may be a bit of a hair puller. What we’re talking about is the difference between speed (how fast something is moving) and acceleration (how fast a moving object’s speed is increasing). To put it in more familiar terms, think about how a car or plane accelerate or turn. Their change in direction is measured in “Gs” – ie: G-forces. A single G is the force we all feel from the earth’s gravity. A car might be going 40 miles an hour at a moment in time, but it might be accelerating at a rate that causes the driver to experience multiple Gs.
Most people don’t get the opportunity to handle more than a G or two. Why? Outside of roller coasters, multiple Gs are usually experienced only by professional race drivers and pilots. Think about any scene that you’ve seen in a movie or TV show where a novice flier is a passenger in a fighter jet. In most of these situations, the pilot is asked to have a little “fun” with the novice flier and make some high G-force turns. The novice flier doesn’t take that very well. After training and time experiencing multiple Gs, their mind and their body will figure it out and they’ll get used to it. That works for G-forces and for the pace of change.
Change at the office
The difficulty of dealing with multiple Gs is high. It’s not for everyone. The increasing pace of change is a growing challenge for owners, managers, and teams.
Think about your industry and what’s changed in the last five years, and consider how fast that change has occurred. Now compare that pace to the pace and volume of change in the 15 year period prior to that.
More things have changed in the last five years than changed in the prior 15. If you look back another couple of decades, you’ll see the same thing. Lots of things changed from 1980 to 2000. But as you got closer to 2000, the changes accelerated. As you came closer to 2010, the speed of change continued to increase. Dealing with this as a leader is your challenge and responsibility.
The challenge of the ever-increasing pace of change is the same topic we discuss in other contexts all the time: Leadership.
The leadership in most companies and governments (large and small, at all levels) is not keeping up. If you look at how companies are being managed, many managed as they were 10 or 20 years ago. To be sure, it’s great that they’re still open after that long. It’s not a small accomplishment. I don’t mean to say that management a decade or three in the past was wrong, poor, etc. I’m simply saying that things move quicker than ever today. Preparing for, researching, and managing change was a substantial senior leadership responsibility a few decades ago. Today, this task is tougher than ever.
Your ability to keep up is critical to being here for another 10 or 20 years. You’ve also got to help your managers stay on top of whatever is changing in your market. It isn’t something you can set aside for years (or even months in some markets). Work it into your plans. You don’t necessarily have to adopt every change, but you do need to be aware of them and form a strategy to either adopt or otherwise deal with them.
While I don’t generally comment on political topics, these issues obviously confound governments as well. Drones, cybersecurity, the gig economy, and the internet in general stick out as obvious examples of areas where governments have struggled to deal with change. There are others – not all related to internet topics. Ask plenty of questions of your candidates.