Yesterday, I was talking with someone about a ToDo management tool and they mentioned that they dismissed it because it claimed to be “design-y”.
Later that day, someone else mentioned that they didn’t consider a Getting Things Done (Yes, the David Allen thing) software product because “the name was silly”.
These built-in biases don’t do you any favors.
Have you considered that they keep you from considering the best candidate for a job? The best product or service for a need?
How have you built biases into your products/services?
How do the built-in biases of your clients and prospects put them off re: your products and services?
Might be worth considering.