Last week, you might have seen a news piece on CNN or another national television network showing a high security team from Kentucky Fried Chicken moving their secret recipe to a new location.
You might have thought “What a puff piece” when you saw the news.
What I hope you saw was a large corporate that was wise enough to make a big deal out of (relatively) nothing: moving their secret recipe to a more secure location.
If it was that big of a deal, they would have moved it in the dark of night and would have done so very quietly. You wouldn’t have seen the press, a big fanfare, news helicopters, etc.
Instead, they made a big deal out of it and for the price of a little imagination and a press release, they got a TON of free publicity out of the move.
If you look closely at the Google search below, you’ll see 54, 200 search engine results for KFC secret recipe move.
All from a little clever public relations.
There’s no reason at all why you can’t make a similarly big deal out of your little news items. A restaurant in Anchorage got similar press coverage today because they added a Sarah Palin recipe item to their menu.