If you look at the path a prospect follows on the way to becoming a customer and then, at their path as a new customer; youâ??ll see plenty of places where it would be valuable for them to receive an occasional tap on the shoulder.
With that tap comes just a little bit of info, but it won’t/shouldn’tÂ always be a sales message, at least not explicitly.
Consider these 3 little words: â??Did you know?â?
They start sentences like these:
- Did you knowâ?¦ that if you get stuck, we have 24 x 7 customer support lines?
- Did you knowâ?¦ that 90% of businesses fail after a fire destroys their business – and much of that is because they are underinsured. Those who might have made it often donâ??t because they donâ??t have their current customer/order data backed up, which means that on fire day + 1, they have no idea who needs a follow up, who placed an order yesterday, etc. Using the automated backup feature in our software can save your business. Weâ??ll be happy to show you how it works.
- Did you knowâ?¦ that many of our customers find our software’s dashboard feature motivational to them and their staff? Here’s a link to a video showing you how to turn it on.
- Did you knowâ?¦ that we offer a 180 day money back guarantee? Thereâ??s simply no risk to putting our product/service to work for you.
- Did you knowâ?¦ that we offer free online training videos that are broken down by function and only last 2-3 minutes? You can take a brief break, learn what you need to know right now and get back to work.
You get the idea.
Look at the typical timeline for a prospect.
Where do YOUR prospects need a little bit of assistance, a hand on the shoulder or a Did You Know?
After theyâ??ve bought, when do they need a little help? For customers youâ??ve had for months or years, are there new features or new things you do for your customers? Put each of these items in your follow up system and let them know when it is appropriate for each customer.
They can be emailed and blogged, but they should also go out in your printed newsletter.
You *do* have a printed monthly customers-only newsletter, right? 4 pages is enough. Seems like a little thing but itâ??ll never get ignored if itâ??s good.
All of these things put together will start to build a follow up system that no competitor will duplicate. And thatâ??s exactly what we want.