Creativity Marketing Retail Wal-Mart

Just a few steps away

I recently noticed that Dr. Scholls has made a transformation with their digital custom orthotics machines.

Just a few short months ago, they had their stand-on digital fitting gear in metro areas but not many other places.

Either the plan changed or we’re seeing phase 2…. the Walmart rollout. They now have these machines in many Walmart stores.

So I use their search to see if my local Walmart has a machine and I notice a little detail on the map results: “17 miles or approximately 32342 steps“.

A natural, in-context thing to include on a map from a place that sells foot products.

A little thing, but a sign that they’re paying attention to the little stuff too. Are you?