If you’ve been reading this blog for long, you’ll have read a few posts about the value of measurement.
Measuring marketing response is the primary thing you’ll find, but as a CFO friend of mine says, “That which is measured will be managed”.
Seth starts off talking about the green marketing but ends up making a very good point about why those things we measure are better-managed.
Bottom line: They’ve got a number.
Got something that’s important to your business? Keep score. It matters.